If you want to emerge as a successful YouTuber, then build a YouTube audience as quickly as you can. Some people find it difficult, but you can build the audience quickly, with some smart and PROVEN tactics.
All you need to do is, target the right people to grow your channel.
“Don’t push people where you want to be, meet them where they are…”
Targeting and reaching the potential viewers might be a hassle for you. But, once you’ll grow an audience, you’ll get an 80% result with 20% input.
Here are four ways to grow YouTube audience.
So, let’s get started!
Know Your Potential Audience
First of all, you should know who your target audience is. It also depends on your niche.
Like, if you’re educating people, your audience would be a group of learners who want to enhance their knowledge and skills.
On the other hand, if you’re a comedian, then people would arrive on your channel for entertainment.
They would be watching videos in their spare time, whereas students would manage time to learn something worthy.
So, you should create fabulous content, after brainstorming, backed up by kickass strategies.
And make sure you’re making those few minutes, valuable time of viewer’s day!
Before uploading, ask yourself these questions; Is my content worth watching? Would the viewers get something valuable? Am I providing value to the audience or wasting their time? And the list goes on!
To determine your content’s performance, you can ask your YouTube audience for feedback.
Also, interact with them to know their pain points and requirements. In fact, engagement with the audience is a good practice. You can build a long-term relationship with them.
Reach the RIGHT YouTube audience
Well, reaching the potential viewers can benefit you in several respects. Examine the Youtube viewers to build an audience persona, accordingly
Audience persona will help you create the most relevant content. It helps you keep the viewers in the long haul because you keep on providing the content they crave for.
For analyzing the Youtube audience, you can use some paid and free tools/extensions as well. It will help figure out how you can enhance the performance to grow the channel.
Moreover, the most important factor in this regard is Youtube SEO. The right keyword is the KEY to reach the right viewers.
If you’d optimize your channel and videos, then your videos are more likely to appear in the search results. And there, you can catch the potential viewers to build a YouTube audience.
Quality Content to Grow Viewers
Yeah, content is the king. But, non-engaging content is worthless. Therefore, providing great quality content is necessary for surviving in this saturated market.
Your content should provide value. It has to be memorable, shareable and engaging in building a Youtube audience.
Providing low-quality content is like stepping in the battlefield without weapons. Then how can you expect to win?
According to the study, the attention span is about 8 seconds of the YouTube audience. Hence, the first few seconds should be compelling enough to grab attention.
Additionally, understand the audience’s intent and then create content. Normally, people use YouTube to learn something.
In other words, “How to” videos are the most searched phrases. And the number is increasing, by 70% year by year.
Consequently, people usually arrive at YouTube to learn something, to know something, to get something done. Make sure you’re solving their problem most easily and efficiently.
Branding to Grow YouTube Audience
Getting the audience is easy, but retaining them is hard. To retain the audience on YouTube, you should start with a proper brand strategy.
Set the SMART goals and build your strategy around it.
When it comes to branding, you should understand it’s your identity. If you’d not build a brand, you may lose in the crowd.
Start with branding, and you’ll end up with a loyal YouTube audience. Because people would notice the consistency and uniqueness, they will stick to your channel.
And always make sure your content resembles your brand image. The more specific you’d be, the more authority you’ll build.
However, moving to other social media platforms can be a great option for you. It can strengthen your brand image. You can also bring users from other platforms to YouTube.
You’ll not find a branded channel with no social media account. The reason behind that is, it builds authority, trust, and provides a new opportunity for a growing YouTube audience.
Now, you’d be familiar with the strategies to grow a YouTube audience. But always craft magnificent content that adds value to other people’s life.
Furthermore, target, and reach people with a proper SEO strategy. You can grow your channel organically, and earn money with little effort.
Nevertheless, consistency and relationship with the audience go a long way.
Let us know in the comment section, how do you glue the viewers to the screen till the end?