A few years back, when I was new in the community of businessmen, my mind was completely blown. The most questionable thing was “how can I present services to the audience”.
All I wanted was a unique and exciting experience for consumers. I wanted them to be attracted, instead, I should struggle to attract them.
Then I found my way, I started building my brand. I worked on it. I became specific and unique ultimately.
With time, relevant and interested people started connecting with my brand. Then I realized the importance of branding.
This is why you should build a strong Youtube brand before you go the extra mile.
Without a strong brand image, it’s like shooting in the dark, in NO direction – that will not produce the results.
You should put your 100% if you know your direction. What you want from other people and what you do for them.
Here are some of the tips and tricks that helped me build a strong brand image.
If you’ll follow these properly, then you can become 80% more successful than before.
So, let’s get started!
Build YouTube Brand – Be Unique & Specific
Some people think of a brand in terms of logo, themes, or graphics. Although, in reality, branding is not bounded to these things only.
It makes you unique, it’s your identity. For example, you’ll find many people with the same name, but still, they’re different from each other.
What makes the difference?
Their personality, values, motives, and the way they connect with people. Similarly, your Youtube brand shows your personality.
It shows values, motives, objectives, and the way you connect with your audience.
Also read: 7 ways to become a successful YouTuber
Captivating Channel Art for YouTube Brand
Once you’re done with the primary factors, then work on the secondary factors.
Furthermore, create a theme for your YouTube channel and stick to it, as long as it works for you.
It’s necessary to keep innovating with time. Your brand image should reflect in your content, thumbnails, descriptions, or images.
Also, use specific colors in Youtube cover image, profile image, and custom thumbnails (that resonates with your brand). You can also use watermarks for cool Youtube channel branding.
One thing that will stand you out in the crowd is your USP (Unique Selling Proposition). Do a thorough competitor analysis to find it.
Create Engaging & Interesting Content
Jack of all trades, master of none!
It’s a reality. When you try to manage multiple tasks, you can’t focus on one thing properly.
So, identify your niche first, and build your content around it.
The more specific you’ll be, the more authority you’ll build.
Along with this, you need to maintain consistency. You should know how often to publish the videos, what topics to discuss, and when to post it.
For this purpose, you can also create a plan a month ago to stay ahead of the curve and be organized.
Collaborate with successful YouTubers
“Alone we can do so little, together we can do so much.” – Helen Keller
If you want to want to be successful you can work hard, but if you want to sustain success, you need to connect with people.
Help them, empower them, and support them. In return, they will do the same for you.
You can connect with other YouTubers. They will help you increase your viewers, subscribers, likes, views, or shares.
You can reach out to them. And connect with them on other social media platforms as well.
You can go live with them, engage with them in comments, and avail other opportunities to build a relationship.
This way, you can grow your audience, along with building a strong YouTube Brand.
You can also use different tools & extensions to grow your channel.
Provide links to other social media platforms
You should not stick to Youtube only. Instead, use other social media platforms as well. However, it depends on your business (products or services).
Determine the purpose of each platform, and the audience using it. Like, if you’re creating content for youth, then target platforms with more youngsters.
When it comes to the content for other platforms, then always create branded posts.
Your posts design, captions, voice, tone, or colors should resemble the brand image. And post your accounts/pages links in the description.
Furthermore, you should always create a content calendar to stay organized. And use tools that can help you increase your reach.
At last, never miss the opportunity to create content on hot topics or events because it can double your influence.
Are you ready?
To become successful, you should start branding your Youtube channel today.
However, if you’ll start without branding, you may get short-term success. But you can’t sustain it in the long run.
So, if you want to scale your virtual business, you should start working on building your brand today.
Eventually, building a strong relationship with the online community is the key to success. Also, try to connect with your audience and never compromise on quality.
So, what are you doing to brand your YouTube channel?