Every minute, 300 hours of videos are being uploaded on YouTube. And 30 million viewers visit YouTube every day. It means excellent opportunity and competition lies there. As a YouTuber, sometimes, you may face difficulty to rank videos on YouTube.
So, you have to think outside the box to outdate your competitors.
After some time, you’ll not have to do much. You will start getting enough views, viewers, subscribers, audience retention, credibility, and much more!
To save yourself from much effort, you need to know; there are many factors that affect the ranking of videos in search results.
To make the process easier for you, I have compiled a list of tactics to help you improve ranking on YouTube.
So, let’s dive in!
Content is the Key Factor
No matter how hard and smart work, you do to rank your video! If your content sucks, then nothing fancy going to happen.
All other factors are actually dependent on CONTENT, directly or indirectly. So, it’s the main ingredient of success on YouTube.
Creating creative content requires effort and strategy.
Quality content will stick the viewers to your channel for long.
If you don’t provide your potential audience with the Quality they’re looking for; then they’ll switch to other channels in seconds.
Because there are countless options available out there.
Glue your audience till the end of the video is an ART. It’s an art of engagement.
But the question is, what makes the content engaging?
There are certain factors you should consider while creating the content.
Let’s discuss these factors!
Video timing affects the performance of the videos in several respects. Though Quality also matters.
If you keep a balance between the Quality and quantity, then your content is going to rock!
However, it is recommended to keep the videos between 10 to 15 minutes.
According to the study, the attention span of the YouTube audience is about 8 seconds. So, these seconds decide viewers will watch your video or not.
To hook the audience, you can tell your viewers about an interesting fact, a story, or something informative that can excite them! Also, tell your viewers what they will get at the end of the video.
And make sure you fulfill your promise at the end.
Always end your videos with a compelling CTA. You can also ask this in the beginning, but don’t force them to take specific actions.
Quality content is also a CTA (indirectly) that keeps the audience connected. But make sure you’re not forcing your audience to subscribe, like, or comment.
It leaves a wrong impression and shows desperation. You can use persuasion techniques and ask them nicely to perform to take a particular move.
Must Read: How To Build A Strong Brand On YouTube
Rank videos on YouTube with SEO Tactics
As you know, YouTube is a search engine, social media platform, and 2nd most visited site.
There are certain ranking factors (SEO) and YouTube algorithms. To rank your video, you need to understand both.
We have discussed both ways to rank videos shortly. So, keep reading until the end.
YouTube SEO is the first thing you should do to rank your videos organically. Basically, YouTube SEO is the process of finding the keywords and placing them in order.
First of all, you have to optimize your channel. Place all the relevant and popular keywords on the homepage.
After optimizing the channel, the next step is to optimize the videos. However, you’ll have to do it every time before uploading the content.
Video optimization is a crucial part. It helps you rank videos in the search results and in the “recommended videos” section.
This method brings the most relevant audience to your channel. And you can grow as a YouTuber in less time.
Factors for Youtube video ranking organically
- do proper keywords research
- find the relevant and specific keywords
- optimize channel
- optimize every video
- use playlists
- add tags
- use meta description wisely
- do a regular competitor analysis
- provide captivating content
Key Metrics to Rank Videos on YouTube
Now, in this section, we’ll discuss how to warm up the YouTube algorithm. Once you get it, it’ll become the easiest way to get the fancied results.
When you apply the SEO tactics, your videos will start showing up in the search results and recommended videos. This way, you’ll start getting traffic.
After that, you have to analyze the audience. You have to determine what kind of audience is watching your videos.
You can use YouTube analytics or other tools for this purpose. Then you can easily monitor your performance.
Still, that question will be popping up in your head (what makes the content engaging? *raised eyebrows).
But NOW, it would be “How shall I figure out my content is engaging”?
So, here is the answer! You’ll have bundles of likes, comments, audience, and much more! Keep reading to understand!
Likes, Shares, and Comments
It’s a kind of signal that shows YouTube people are admiring certain videos. According to the YouTube algorithm, the video starts showing up higher in the search results.
Subscribers, Views, or Viewers
It’s another indicator that tells YouTube to show up that video, more and more in the search results. This way, you’ll be increasing the number of views, viewers, and subscribers.
Audience retention plays a KEY role in ranking videos on Youtube. It actually shows how much time the audience spent watching videos.
If the retention is high, it’s more likely to appear in the search results. Along with this, watch hours can also be counted to rank videos.
Ranking the video on YouTube is no rocket science. But it can be hellish if you dive in this saturated market with NO strategies, goals, and KPIs.
Everyone can be a YouTube superstar after understanding the YouTube algorithm and SEO tactics.
Although never compromise on the Quality of content. No matter how short or long your video is, Quality always surpasses the quantity.
Keep learning; keep moving, keep improving!
Let us know about your YouTube journey in the comments to inspire others!