You are creating good content but not getting enough response. Chances are, you might not be promoting it strategically. Think of it like this, if you have invited someone to your place, but didn’t give them an address. How can you expect them to come when they don’t know the path?
Similarly, if you haven’t build a bridge between your potential viewers and YouTube channel, then how could you expect them to watch videos? This is how a cross-promotion platform works for your content.
You provide the path to viewers to come to your channel and watch a YouTube video. Well, the cross-platform promotion has to be done very vigilantly and smartly. It can be a goldmine for your YouTube channel.
In the beginning, all brands need consistent and unique marketing practices. however, the core strategies remain the same, we just need to revise it to fit in a certain platform.
So, a cross-promotion for your YouTube would be a little bit different, but beneficial for you!
So, let’s get started without wasting a minute.
What is a Cross-platform promotion?
First of all, you should know what is the cross-platform promotion, and how you can use it to promote your channel and YouTube videos.
Cross-platform promotion is defined as promoting content (video, images, text, etc) on other platforms to expand the reach and increase awareness among people, regarding the content.
When it comes to YouTube, you can promote your channel on other social media platforms. It helps bring more people to YouTube which ultimately increases the engagement rate. When more people would watch your videos, more views you’ll get.
And you would be familiar with the algorithm, but if you’re not let me tell you. YouTube promotes the videos with a HIGH engagement.
How to do Cross-platform promotion?
This question would be popping up in your head that how you should do the cross-platform promotion?
Well, as I said earlier, you can promote your YouTube videos on other social media platforms. It has a huge audience spending A LOT OF TIME of their day, and you have a chance to bring them on your channel.
But here you have to think out of the box. No one likes aggressive marketing and people are mature enough to sense such tactics. So, what would happen then?
They’ll start losing interest in what you provide, and ultimately you would be losing your viewers and chances of emerging as a successful YouTuber.
For avoiding this, go with a STRATEGY. If you want to achieve a goal, then strategy/planning work as a map to reach your destination. Creating a well-thought-out strategy will help you in the long run.
Do Online Webinars
During the pandemic, we have noticed an increase in the number of live sessions, webinars, and conferences. What did it do? It tells us that we can do MANY things by saving time and money.
So, conducting an online webinar is not an issue. And it’s quite feasible. Although, you have to do little efforts to promote your webinar as well because if people don’t know it’s going to happen how would they attend it.
With a little exposure, you can persuade people to attend your webinar. If you’d provide them something unique and interesting, then they would watch your videos for more information.
Well, if you’re doing the same in a webinar, then how it’s different from a video? A webinar is useful ONLY if you’re doing it for connecting with people. In other words, it’s a good way to build a relationship.
Expand Your Network
The best thing you can do in your life is to surround yourself with GREAT personalities. By this, I mean, have a good company. Your company says a lot about you and it has an impact on you.
If you’re surrounded by aggressive people, then over time, you’d adapt this behavior. On the flip side, if you’re surrounded by positive people, then it will have a positive impact on you.
Furthermore, if you’re in-network with professionals, it will HELP you increase your exposure. People would come to know you, but the point is, make sure you connect with influencers.
Whether it’s online or offline, you can connect with them to increase the exposure. As a Youtuber, online is more convenient and profitable for you. You can go live with them on YouTube, or other platforms to boost online presence.
The sole purpose of cross-platform promotion is to get more exposure and increase the engagement rate on videos, including other metrics.
Then it returns you with a bundle of buck and fame. You can count yourself as influencers and top YouTubers.
However, keep this in mind that other factors are equally important for ranking the videos. You should create a great quality content, backed up by kickass YouTube SEO strategy.
So, are you ready?