Planing without monitoring and analyzing is worthless. This is why you should track the performance of your channel through YouTube Analytics. Implementation and analytics/reporting go hand in hand.
YouTube channel analytics provides a bunch of data that can help you grow. But you should know which metrics are helpful and how to use them to get the desired results.
In this article, you’ll learn the purpose of YouTube analytics data/metrics, how to use them to get the most out of the YouTube channel.
So, let’s dive in!
What is YouTube Analytics?
YouTube Analytics show particular metrics. YouTube determines these metrics on the basis of the actions performed by the audience i.e. amount of time they viewed your videos, audience retention, etc.
These metrics help you understand the audience and your weak points. When analyzed correctly, they can help you grow the YouTube channel fast.
There are a ton of metrics but the most useful for you, as a YouTuber are;
- audience retention
- CTR (click-through-rate)
- cards’ CTR
- new viewers on the channel
- watch time
- traffic source
How to find YouTube analytics?
Well, the sole purpose of analytics data is to find out how your content is performing, identify the weaknesses, and turn them in strengths. However, you can easily view the analytics but using them the RIGHT way matters.
YouTube analytics provides you with tons of analytics metrics. Not all of them are “most-important” but each metric matters for success. If you’re a newbie and want to make it your career, then you must pay heed to all of them.
For viewing the analytics for YouTube, follow these steps.
- Go to your channel. Then click on the YouTube Studio button.
2. The channel dashboard will appear in front of you. Then click on the “Go to channel analytics.”
Here you can see all types of analytics based on your performance and the actions of the YouTube audience.
You can also use some tools for this purpose (we’ll discuss later).
Analytics for YouTube channel growth
For measuring success and getting the most out of YouTube, you need an eagle-eyed view on analytics. Here I’ve defined certain metrics to show how they matter for your channel.
So, let’s move to them!
Engagement is the most significant metric when it comes to social media. If your content is not engaging, then NO social media platform will promote/rank it.
It shows how many viewers have interacted with your video and their feedback. Feedback here means the likes, comments, shares. If viewers would find the content worth watching, they’ll definitely leave encouraging feedback.
– audience retention
It shows that how long you have glued your audience on the screen (watching your videos). It also indicates the percentage of viewers who stopped watching your content.
From this metric, you can determine where and why the audience leaves and how you can make your content better to retain them. You’ll see two curves, and both serve a different purpose.
- absolute retention – how your videos retained the audience
- relative retention – how one of your videos has retained the audience (as compared to others)
– CTR (click-through-rate)
CTR is the measure of clicks on your video with an intent to watch. The higher the CTR, the higher the ranks.
In the ocean of content and less attention span, it’s hard to get the attention of viewers. Once they clicked on your video, they’re more likely to watch it. However, you can increase CTR with compelling titles and catchy thumbnails.
– cards’ CTR
Cards can help you engage the audience and increase the views on your videos. You can add the cards at any moment of the video.
The cards’ CTR indicates how useful viewers found them and clicked on the cards. This way, you can identify they’re performing well or not.
The branded channels and professional YouTubers always organize their content in a playlist. Viewers can easily find the content and watch relevant videos on the go.
The playlist metrics report shows the views per playlist and the average time per playlist. You can easily determine how to make the playlist more organized and engaging for viewers.
– new viewers on the channel
The number of new viewers matters a lot for channel growth. If you’re getting more viewers on the channel, then it means your content reach is increasing.
You have to reach more and more people to monetize your channel and get more views, viewers, subscribers, and much more!
When you’d get more viewers, the YouTube algorithm will rank your videos higher in the search results. However, you can increase the reach via YouTube SEO strategy.
The number of subscribers is essential to grow and emerge as a successful YouTuber. In fact, it’s one of the success factors on YouTube. Being a YouTuber, the number of subscribers can be your primary goal.
– watch time
Watch time is the measure of the amount of time (in minutes) viewers spend watching your videos. It is the KEY metrics that help you rank the videos and bring more cash in the pocket.
You can increase the watch time on your channel. But HOW?
It’s the QUALITY content and aesthetic graphics that will make your videos watchable. In return, you’ll get increased watch time.
– traffic source
Traffic source is essential to know. It tells you how viewers reached to your channel or video. However, the “source” can be anything like social media, search results, recommended videos section, etc.
By using this report, you can expand your reach. Promote your channel on high traffic sources and improve fewer traffic sources. For example, if your videos are not appearing in the search results, then you might revise your SEO strategy.
On the other hand, if you’re getting enough traffic from external sources, then you should widen up the network.
All that matters is how you mine the YouTube analytics data to improve the rankings. However, you can also use third-party tools or extensions for this purpose. All have their own advantages and disadvantages. You should choose the one that suits your requirment.
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