Cross-promotion on YouTube can help you grow channel FAST. There are many marketing strategies that brands use to increase exposure. But one of the most beneficial is the cross-promotional strategy.
If you’re creating great quality content but not getting enough exposure, then you need to revise your marketing strategies. After all, you’re creating content for the audience if they’re not watching it then you MUST identify and fix the issues.
In this article, we’ll tell you how you can reach more audience (potential subscribers) and escalate the fanbase.
Also, you need to understand the importance of building a relationship with the audience. So, you have to connect, to keep them in a long haul.
Excited to know more? So, let’s get started!
What is YouTube Cross-Promotion?
YouTube cross-promotion is a marketing strategy that helps to reach more audience via collaboration with other YouTubers.
It really helps to build the audience because you’ll uncover the whole new following. Most probably, the audience would grow 2x more than other means.
In collaboration or cross-promotion, both brands get benefited. In other words, you can say, it’s a win-win situation. You have to provide some value to get the value in return.
You can also connect with the brands instead of influencers (but that depends on your niche as well).
How to do YouTube Cross-promotion?
Well, the most important thing you need to KNOW is how you should promote your video content to get more and more views, subscribers, watch hours, etc.
Before answering the HOWs or WHERE of cross-promotion, you must answer the “WHOs”, that means with whom you should share your content. For this, understand and explore your niche/category.
For example, if your channel is about makeup tutorials, then you can collaborate with the makeup brands, and they’ll pay you for it.
On the flip side, if the content is about education, then you can collaborate with instructors, mentors, or courses sites.
After knowing this, reach out the influencers, brands, personalities (whatever suits you) and try to build a relationship with them. Make a deal and plan to WIN!
Where to share video content?
Now comes the main part, share the content to get the desired response. Well, there are numerous ways to share content to get leads, but here we’ll mention the most beneficial ones. So, keep reading!
Go live together
The most common way to connect with the audience on social media is going live. In fact, experts suggest going live on social media once a week. What you’ll get? More reach, followers, and exposure.
According to the statistics, 70% of people prefer YouTube live streams over other platforms.
Live streams help a lot to build a relationship with the audience because they can see you, talk to you, have a conversation with you (through comments).
They get a response from their favourite personalities that’s why it’s a good way to connect with them.
So, go live with your partner. You’re not just bounded to YouTube only. You can do the same on other social media platforms as well.
Connect on social media
Social media is the new darling for business/brands/personalities. It has about 3.725 billion users who spend 142 minutes a day. You have a great opportunity to connect with influencers to expand your reach.
You’ll hardly see any personality without social media profiles. In fact, many YouTubers do effort to make their social media profiles catchy and aesthetic.
So, what you have to do?
Do the research and make a list of influencers and brands in your niche. Follow them, comment on their posts, appreciate them. And try to have a conversation, a meaningful conversation that adds value in both people’s life.
Once you successfully made a relationship with them, then you can ask them about future goals and plan to achieve them together.
To get noticed, stay active on each others’ posts, mention each other, and go live whenever possible.
Promote each other content
Another way of cross-promoting the content on YouTube is to promote each others’ content.
You might be thinking “like how you can promote it?”
So, what you can do here is share each other’s playlist. Also, talk about each others’ content in the description. You can even share the link of that particular video in the description section if you want to highlight something.
Along with this, you can also link them in your blog post (if you have a website or they have a website). You can even link the videos in the blog post.
Writing a guest post is another great option to cross-promote your YouTube channel. You can also promote your channel or videos in the articles and blogs. It’s a great way to drive organic traffic through search engines.
Promoting content is important, but the strategy is more crucial than anything else. You have to brainstorm and make a strategy, then plan to go ahead.
Also, if you’d follow these tips and tricks, then you’ll surely get the desired results. You just have to figure out, what works best for your business.
If you found these helpful then let us know in the comments below and don’t forget to share!